From Odessa to Entrepreneurial Stardom: The Inspiring Journey of Liubov Ditsul

Early Ambitions and Achievements

Liubov Ditsul is one of the co-owners of the company Love in Products. Born and raised in the city of Odessa, Ukraine, she is an ambitious individual who has demonstrated remarkable achievements from an early age. During her school and university years, Liubov won numerous competitions, showcasing her drive and talent. In 2016, she won a business project award from "Business Youth" and received a grant from the Mayor of Odessa to develop her business.

Foundations in Marketing and Early Career

Liubov studied at the Odessa National Academy of Food Technologies, majoring in Marketing. She began her professional journey at the young age of 14, gaining experience in various marketing agencies. By the age of 17, she was already managing a beauty salon, demonstrating her early passion for business. "Building a business is in my blood," Liubov often says, reflecting her innate entrepreneurial spirit.

Exploring New Horizons in the United States

At 18, Liubov moved to the United States as a student under the Work and Travel program. At 22, she was involved in transporting dogs from Europe, showcasing her versatility and willingness to explore diverse opportunities. Later, in 2020, she took on the role of Operations Manager at the Museum of 3D Illusions in San Francisco, part of a large global network of museums that includes the Museum of Illusions, the Giant's House, the Upside Down House, and Smash It! This role provided her with incredible experience in handling objections, multitasking, and brand development.
In 2022, Liubov ventured into a predominantly male industry by opening an Auto Body Shop with a close friend. She is not afraid to take risks. She also manages car delivery and rental services and short-term rentals.

The Birth of KARYSHA COSMETICS

Liubov always dreamed of having her own e-commerce brand. This dream began to materialize after she met Karyna Yevsieieva in 2022. Karyna, who had already established her brand EVS in Ukraine for five years, was seeking a partner to expand her brand in the United States. Their meeting was serendipitous, and together they founded KARYSHA COSMETICS.

Their partnership has been described as the union of two stars. Combining their expertise and vision, they created something truly beautiful and empowering. Karyna's talents and her 10 years of professional teaching experience in the makeup industry, along with Liubov's entrepreneurial spirit, diverse business experience, and ability to manage a team of over 40 people, create an incredible tandem.

KARYSHA COSMETICS embodies their shared passion for enhancing beauty and empowering their customers on their beauty journey.

Liubov Ditsul